2009 Sony Music Entertainment announced they were planning on releasing a song entitled, "This Is It" as a single.

Despite Sony not releasing the song as a single, it was confirmed that "This Is It" would be released to radio stations for airplay, but that the song would not be able to be downloaded. Sony had chosen to release the song as an album-only track as part of a strategy to encourage fans of the song to buy the entire album. John McClain, a co-producer of the This Is It album said of the song, "This song only defines, once again, what the world already knows -- that Michael [Jackson] is one of God's greatest gifts".
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